In my latest post I walked you through the process where I helped a friend to chose a netbook. Today I bumped into Measy, a web app that is supposed to act as an automated buying consultant and decided to give it a try to compare the results.

Guess what? The suggested purchase was exactly the one I picked! Coincidence or not, given the variety of options available in the market today, this was a strong indication to me that there is an interesting algorithm running on the background of this service.

Measy works in two different ways: in the one I used (by taking a quiz) (the most innovative method), one fills out a survey, giving inputs about the desired characteristics, and gets back a recommended purchase, followed by a list of other options ranked accordingly. You can also use the by exploring mode, where there are different sorts of filters and sorting options where you can know, for instance, the lightest, cheaper or best-rated product.

Besides Netbooks, Measy offers the same functionalities for Digital Cameras (including DSLRs), and HDTVs. The browsing experience is very good, through a clean and fast UI.

Measy is free and is in beta. Try it today here.