When I was a Palm OS user, I was never convinced by the "Fossil Abacus" watch. It was cool, but why would anyone buy it?

A new Italian company is trying again. And they did it in a very nice way. I doubt anyone can say the "I'm" Android watch is not cool. However, I'm not convinced it will take off. 

First, the name is ... well, I hope Apple lawyers are not reading. Besides, do users really need another mobile device with such small screen? It took us a while to convince ourselves that tablets were needed (in addition to our phones), and they can be way more usefull. I honestly don't see myself reading, editing a doc or playing Angry Birds on my watch. Am I missing some use case? They are teasing a proprietary music market... but hold on: can't I just buy an iPod nano with a wrist strap for less than half the price and use all the music I already have on iTunes?

Well, I really wish these folks the best, but in my opinion this will be a niche product. And I'm likely one of the geeks who will end up buying one.

Prices start at EUR 249,00 and they start shipping January 30.

Check it out here.